IFP Market Update - Apr 21

Written By Brian Cooney

Imperial Mandarins

We’re now seeing excellent volumes of early-season mandarins coming through.

These are shaping up to be one of the most popular seasonal lines, offering:

  • Easy peel convenience

  • Great colour and presentation

  • Strong eating quality with a balanced sweet flavour

With a low seed count, customers will love this product over the coming months. Well worth giving good space on display.

Pink Lady Apples

Pink Lady apples perform exceptionally well and remain a key line across all stores.

Current fruit is:

  • Bright, featuring a pink flush, visually appealing and consistent in size

  • Delivering excellent crunch and sweetness

  • Offering very good shelf life, helping reduce waste

This is a reliable, high-turnover product that should remain a staple in your range, supported by strong customer familiarity and a marketing campaign from the industry body.

Celery

Celery is in excellent condition at the moment and performing well as a cool weather crop.

Key points:

  • Ideal for soups, stews, and slow-cooked meals

  • Versatile enough for fresh use in salads and snacking

  • Good value and consistent quality

As we move deeper into winter, this is a great line to support meal-based purchasing.

Australian Navel Oranges

The first of the Navel Oranges are now arriving.

These are a premium citrus option known for:

  • Sweet and juicy flavour

  • Easy to peel and generally seedless

  • Strong visual appeal on display

As the season builds, Navels will become a core citrus line, so now is the time to begin building presence in-store.

Give your offering or menu a special touch. These products are not usually stocked within the warehouse but can be ordered in within a day or two.

 

Brian Cooney
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IFP Market Update - Mar 31