IFP Market Update - Feb 24
Red Grapes — Peak Season Quality from Victoria
Red Grapes are currently at the peak of their season, offering outstanding flavour, natural sweetness and excellent eating quality. With consistent colour, firm texture and refreshing taste, they are an easy choice for customers looking for healthy snack options.
Their strong visual appeal and reliable quality make them ideal for prominent front-of-store displays and school lunch promotions. Now is the perfect time to maximise sales while seasonal supply and flavour are at their best.
Pink Eye 1kg Retail Bags — Fresh Supply from Tasmania
Freshly harvested Pink Eye potatoes from southern growing regions are now being supplied in well-presented 1kg retail bags. These potatoes are known for their creamy texture and excellent cooking performance, making them popular with customers seeking premium-quality local produce.
The clean, retail-ready presentation makes them an easy addition to existing potato displays and helps create a strong visual point of difference. This line offers an opportunity to promote local provenance while adding value to the category.
Tiny Caps Prepack Punnets — Strong Retail Performance
Tiny Caps continue to perform strongly at the retail level, with consistent customer interest driven by their convenience and visual appeal. Their vibrant colour and uniform size make them highly attractive on display.
Their versatility suits a wide range of uses, from quick meal preparation and lunchbox additions to roasting and entertaining. Prepacked presentation supports easy merchandising, reduces handling, and encourages impulse purchasing.
Sweet Potato — Excellent Supply from North Queensland
Sweet Potatoes from northern growing regions are currently in very good supply, with reliable availability of medium-size stock. Quality is strong, and pricing represents particularly good value this week.
With consistent sizing and dependable supply, this is an ideal time to feature Sweet Potatoes in promotional displays, value offers, or meal-solution merchandising. Strong supply conditions provide a great opportunity to drive volume and highlight versatility across roasting, mashing and healthy meal options
Give your offering or menu a special touch. These products are not usually stocked within the warehouse but can be ordered in within a day or two.
Purple Cauliflower
Kohl Rabi
Long Melon
New Season Tasmanian Apples approx. 2 weeks away.
Free Range Eggs continue to be tight in supply. Churchill Free Range Eggs are available as alternative, supply is ok.
Tasmanian Berry season is continuing in full spring.
Asparagus is a mix of Australian and imported.
Kiwi Fruit is USA origin.
Avocados are Australian. 28 count trays.
Limes are great value now.
Peaches, Nectarines and Plums are still going.